Yellowstone Teams Up With Lucky Brand Jeans for Capsule Collection

The critically acclaimed Yellowstone is teaming up with Fortunate Model to deliver cowboy stylish to your on a regular basis life. Kevin Costner, who performs John Dutton on the hit collection Yellowstone, has been taking on the leisure of households in all places in a technique or one other. However this new collaboration between the collection that each dad or mum in the US watches and Fortunate Model comes with a fairly superior assortment of “embellished denim jackets and shirts, denims, hooded sweatshirts, tee shirts, outerwear, and extra.”

Not solely is that this connection a must have for followers of Yellowstone and ranchers in all places, but it surely is also for an excellent trigger. The advert marketing campaign contains members from Compton Cowboys, a bunch from Compton that makes use of horseback driving and equestrian tradition to unfold constructive affect of their group. Moreover, a portion of the proceeds from the collaboration between Yellowstone and Fortunate Model is about to go to the Compton Cowboys. Truthfully, seeing how superb the Compton Cowboys look within the Yellowstone-inspired seems to be will in all probability encourage you to get a denim jack all your personal.


The gathering launched on October 27 and for any merchandise from the gathering bought between November 1, 2022, and November 30, 2022, $10 will go to Compton Jr. Equestrians. The gathering ranges from $49.50 to $199, sizes XS-XL and you should buy the gathering on-line at LuckyBrand and in shops.

RELATED: ‘Yellowstone’s Danny Huston Reunites with Kevin Costner on Western ‘Horizon’

“As an iconic American model, this partnership with one among in the present day’s hottest reveals, Yellowstone, felt genuine to our fortunate loyalists and also will assist us attain new audiences,” stated Fortunate Model CEO Natalie Levy within the press launch. “Denim and life-style wares have at all times been integral to Fortunate Model’s DNA and we’re excited to share some up to date classics that will really feel proper at residence on the Dutton Ranch or as staple items in your wardrobe.”

However Levy is not the one one excited concerning the partnership. “Partnering with Fortunate, a model rooted in Americana and self-expression, felt completely aligned to the setting and characters on Yellowstone,” stated Jose Casto, Senior Vice President, Smooth Traces, World Trend Collaborations for Paramount Client Merchandise & Experiences. “The values that rooted the partnership manifested superbly in denim and life-style merchandise that followers can put on within the metropolis, on the ranch and in all places in between to precise their love of Yellowstone.”

What an thrilling time to be a fan of Yellowstone. Take a look at the trailer for Yellowstone Season 5 and browse extra concerning the collaboration under:

The Fortunate Model x Yellowstone assortment is delivered to life by means of an advert marketing campaign that includes members of Compton Cowboys, a bunch of childhood pals from the Richland Farms of Compton who use horseback driving and equestrian tradition to enhance their group. Shot on location on the residence ranch of their mentorship program, Compton Jr. Equestrians, the marketing campaign celebrates what it means to be a cowboy in the present day – a dedication to the group, connection to the animals, and a ardour for coaching in equestrian sports activities. Their mentorship program offers children entry to horses no matter race or financial standing and continues to make a constructive influence on the lives of youth by maintaining them on the horses and off the streets.

Fortunate Model is proud to help Compton Cowboys’ mission by means of a donation tied to the gross sales of the Yellowstone assortment. For each Yellowstone merchandise bought from Fortunate Model both on-line or in-store between November 1, 2022, and November 30, 2022, Fortunate Model will donate $10 to Compton Jr. Equestrians, with a most donation of $50,000. Along with out-of-home, digital, social media, and in-store advertising and marketing, the gathering might be supported through movie star and influencer engagement, in addition to a launch occasion happening in NYC.
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