Wrangler x GANT Collaboration Fall 2022

American sportswear model GANT is happy to announce a collaboration with American denim icon Wrangler, launching this Fall. The 30-piece capsule assortment together with denims, attire and equipment for women and men, explores the intersection of East Coast preppy and Western denim.

Standout items embrace bootcut denims with collegiate patches, a varsity jacket with a western embroidered motif and a faux-fur lined denim jacket, impressed by the rock legends of the Nineteen Sixties and Nineteen Seventies.

With each manufacturers based within the Nineteen Forties, the unique shirtmaker and denim artisan helped form and outline the emergence of American sportswear. For FW22, these two worlds come collectively in a joyous celebration of American iconography exploring new widespread floor by their huge archives.

western style

“Working with Wrangler has been an extremely enjoyable expertise. The minute I first spoke to Sean I knew the identical issues made us tick. We’re each classic nerds and we discovered a whole lot of surprising commonalities in our respective archives. The conflict between the historical past of our two manufacturers set in 2022 has produced some actually attention-grabbing items.” says GANT Artistic Director, Christopher Bastin.

“In Fifties America, Wrangler and GANT have been on the forefront of the emergence of informal Americana design. Whereas Wrangler was embracing the western way of life, with pioneering merchandise such because the western jean, jacket and shirt, GANT formed preppy model with their definitive button-down shirts.

The tales may be totally different – Wrangler dressed rodeo stars and ranch palms, whereas GANT outlined the Ivy Leaguers’ look – however each created an enduring cultural impression. The DNA of each manufacturers runs by each bit on this celebration of our mixed heritage,” says Sean Gormley, World Idea Director, Trendy at Wrangler.

The restricted assortment will likely be offered in GANT and Wrangler channels worldwide as of September 2022.

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