Lee x Mark Seliger Fall/Winter 2022 Campaign

Lee, the enduring American denim and attire model, has launched their 2022 marketing campaign beneath the Lee Originals platform. Produced in collaboration with preeminent photographer and inventive director Mark Seliger, the marketing campaign [#leeoriginals] continues to reaffirm the 130-year-old model as one pushed by celebrating the originality in all of us. 

Concepted and shot by Seliger and styled by acclaimed costume designer and stylist Arianne Phillips, this second iteration highlights these moments the place Lee lets you make on a regular basis legendary. Impressed by those that don’t simply stand the take a look at of time, however outline it, the marketing campaign is about to a brand new Sam Tinnesz music aptly entitled “New Wave.” These scenes seize Lee’s celebration of people who method small and large moments of their lives with one half boldness, two components optimism.

“This marketing campaign embraces these moments the place denim and self-expression merge,” mentioned Mark Seliger, photographer and marketing campaign inventive director. “Casting was essential – I wished multi-faceted people who could also be well-known however really feel very acquainted and actual. We created a storyline for every character and gave them the house to place their stamp on the movie, and integrated their personalities through the use of a few of their very own private objects. The outcome showcases that as they put on Lee they continue to be true to themselves and authentic.”

“We love an important story and this season’s forged of Originals has loads of tales to inform,” mentioned Brigid Stevens, VP International Model Advertising, Lee. “Tai Verdes began working at a cell phone retailer and now’s acting on levels across the nation; Yuka Mannami was found as a mannequin whereas working as a nurse and now walks runways across the globe. These are only a couple examples of how our forged has carved their very own path and achieved the sudden.”

The forged of fashions incorporates a group of those that have carved their very own path and achieved the sudden. They embrace: singer-songwriter Tai Verdes, mannequin Yuka Mannami, actor Deaken Bluman, physique positivity mannequin and singer Natalie Nootenboom, dancer Vinson Fraley, artist Mell, and activist and snowboarder Cherokee Jack.

You’ll be able to store fot the Lee Unique assortment on their web site.

Picture Credit score: Mark Seliger for Lee

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