Diesel – Fall/Winter 2022 Ad Campaign Video

Diesel is actually aiming to develop into bigger than life! They simply launched their fall/winter 2022 advert marketing campaign named “Bigger-Than-Life”, bringing a world of Diesel-clad giants to a metropolitan setting.

Fashions develop into billboard cutouts sporting the autumn winter assortment, which merge with the skyline of an city panorama, rivaling the dimensions of the jutting architectural towers.

Photographed by Johnny Dufort with Artwork Course by Chris Simmonds and Inventive Course by Glenn Martens, the Bigger-Than-Life marketing campaign creates a daring juxtaposition between the imposing dimension and construction of metropolis skyscrapers and Diesel’s audacious human component. The fashions’ poses exemplify Diesel’s iconic angle of optimism, rise up, horny and playful irreverence with unapologetic confidence.

The gathering showcases Inventive Director Glenn Martens’ imaginative and prescient of the Diesel world: denim, experimentation, rise up, play. Design themes run all through, from the daring Diesel brand, the brand new iconic “Huge D” belt-skirt, uncooked angle of utilitarian belts, the play of trompe l’oeil, the vitality of asymmetry, the sexuality of hook-and-eye. Supplies conflict and distinction, textures are pumped up, each look has freedom and management.

Diesel’s seminal signage is utilized on stencil printed responsibly sourced wool massive brand knits and reversible puffers, whereas the runway present Diesel D ring returns in pop audacious metallic clothes, lower out tops, belts and footwear.

Denim goes postmodern in fluid trompe l’oeil denim print in skirts, luggage, trousers and shirts, a few of them in a blended materials mélange with ‘actual’ denim. Pure denim items are layered with further texture by means of look-twice frayed hems on the pocket or waist, or versatile linked inserts in washed crimson or white. Upcycled jersey is bonded to denim to create artisanal “Peel Off” items, as if fly-posters have been stripped off a wall. Take a look at the lookbook right here.

You possibly can store for the Diesel collections at YOOX, Bloomingdale’s, and at Farfetch ladies/males.

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