Established in 1949 in Karachi, AGI Denim is one among Pakistan’s main premium denim producers. As a market chief, retaining abreast of the altering instances, they produce high quality denim in an modern tradition and are the primary firm to be B Corp licensed in Pakistan ! . With the corporate becoming a member of the primary version of Denimsandjeans Present in Japan, we spoke to Ali Tekin – R&D Director – to get his insights into their newest focus and merchandise.
1. Congratulations on turning into the primary B-Corp licensed firm in Pakistan. What does it actually imply to you and your prospects
Receiving the B Corp certification was a second of satisfaction for us. We couldn’t be extra honoured that we are actually a part of this coveted coalition of firms working laborious to result in good change for the individuals and the planet.
It reveals our prospects that we’re a reputable organisation that has put goal over revenue, working to turn out to be more and more clear and sincere with our stakeholders. Our imaginative and prescient matches different B Corps working to make the enterprise a drive for good via clever, impactful selections.
2. What’s your new Leed Licensed Park venture and the way is it distinctive in its orientation?
Our LEED Licensed Industrial Park comes with a state-of-the-art spinning and denim mill. This unit is the one one among its form, geared up with the best-in-class tri-fuel Wartsila engines to assist fight the present vitality challenges, and 25% of the vitality wants are fulfilled via solar energy. This powerhouse of a facility offers a complete new which means to Business 4.0, producing 60,000 kilograms of yarn per day, which might make greater than 88,000 pairs of denims.
We’ve automated the method from the blow room to carding within the spinning mill. Among the many automated options is Bobbin and Cone transport system (BTS/CTS), which transports bobbins and cones with out materials harm and contamination.
Making denim manufacturing extra sustainable, we have now additionally launched an Industrial Recycled Waste System that takes spinning waste and turns it into feedstock for brand spanking new yarn.
3 . Giving again to the group has been a robust side for AGI . How are you at the moment focusing on this enviornment?
AGI Denim all the time significantly focuses on group growth, and we consistently discover methods to offer again to the group. In alignment with the UN’s Sustainable Growth Objectives, we’ve adopted two colleges from The Citizen Basis close to our factories to offer high quality schooling to kids.
AGI Denim made substantial charitable donations in 2021. Our volunteers spent 500 hours in 2021 to lift group consciousness on following SOPs throughout Covid 19. To maintain the group wholesome and secure, we planted 2000 mangroves that can assist in carbon sequestration.
4. Japan being a really high quality aware market, what are the key merchandise that you just need to give attention to through the Denimsandjeans Japan present taking place on November 1-2
The market is searching for denim with a extra genuine aesthetic. We’re impressed by the golden period of denim, the 60s and 70s, however we’re additionally attempting to cowl present client expectations. The very best instance of that is our Genuine Futures idea.
We’re specializing in completely different sorts of sustainable fibers reminiscent of hemp, recycled cotton, Renewcell, and Ciclo and are additionally specializing in lowering water and chemical consumption. Now we have course of routes reminiscent of Refresh / Double zero in our sustainable line to create ideas like Redefine that cater to those considerations.
Through the pandemic, we perceive that buyer expectations have modified within the final two years. Customers now want consolation and shaping know-how concurrently. Our State of Perform idea considers these calls for and delivers a worthy champion.
Due to the financial state of affairs and the way the world has been altering quickly because the pandemic, all of our markets are actually centered on effectively created merchandise. Due to that, we plan to launch a brand new idea, Heroes, which can think about market wants.
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All of us need garments that last more than they did earlier than. Quick trend is a factor of the previous. A real embodiment of that is our Huge Weft idea. It affords a clear destroy space, long-lasting efficiency and three Dimensional twills to the denim.
5. For SS24 , what are key product instructions that you’re .
Authenticity is one essential path we’ll maintain constant. Genuine denim, impressed from mid-century to the Seventies, explores all of the imperfections and traits impressed by the previous.
Denim is turning into extra dynamic as client wants change. It wants to have the ability to carry out, and we’re proud so as to add Reminiscence Denim as a worthy contender. It affords an modern perform for high-stretch denims. Now, compression efficiency may also be comfy. The yarn know-how makes use of two ranges of designed-modulus, translating to a jean that’s not too tight however offers raise and holds within the areas you want.
Circularity and transparency fall inside the identical bracket and should be addressed facet by facet. Considered one of our core sustainable initiatives began in 2021 is Refresh 2.0. Within the life cycle of a garment, 68% of water consumption comes from cotton agriculture; whereas we are able to’t management how a lot cotton we want, we are able to deeply analyse every step of manufacturing. As we developed Refresh denim, we ensured that it was created utilizing 100% recycled water and that no contemporary water was used throughout manufacturing. We do incorporate using sustainable fibers like hemp and Publish Shopper Waste. These are recyclable natural alternate options that assist us keep form to the atmosphere whereas placing out collections pushing circularity boundaries. A key instance of that is our Round 100 idea. It’s equally comfy to put on and nice for the Earth.
For extra particulars on AGI denim collections , contact Ali Tekin at ali.tekin@agidenim.com
