Kassim is without doubt one of the most well-known Pakistan denim firm and revered globally for its revolutionary developments. The corporate introduced out jeans in 1991 and since then it has been an awesome development journey for the group – going from locations to locations . We spoke to the Advertising and marketing Director Mr Imtiaz Ishaq relating to their philosophy , journey , developments and extra.
Kassim is without doubt one of the most revolutionary denim firms. What drives the corporate?
Our philosophy is to make denim utilizing a easy age outdated idea of treating others as you want to be handled. Maintaining issues minimal, our moral ideas are interwoven into our denim. We goal
to take care of all of the artisans concerned in making our jeans & to supply essentially the most luxurious and finest becoming denims, whereas defending the earth and loving its folks & attempt to get near inexperienced world every single day.
With the altering laws in numerous nations, bringing sustainable merchandise to the market turns into a precedence for manufacturers. How are you serving to the manufacturers for a similar.?
We imagine sustainability shouldn’t be restricted to some merchandise, infact it’s our foremost accountability to make each product sustainable.
And, to take action, we have to undertake sustainability as a behavior, as a mission, as part of each step which we take in direction of introducing
the brand new improvements & that is the one means ahead
Firstly now we have outfitted our facility with all of the machines, chemical fibers and different uncooked materials for sustainable manufacturing for the manufacturers & secondly we made positive flexibility of our manufacturing strains and provide chain to cater the wants of various manufacturers.
Denim is more and more changing into a efficiency material. What do you consider the identical factor?
Denim is changing into extra dynamic as shopper wants change and Millennials, Gen Z Swing Style Trade As millennial turned a much bigger shopper pressure, demand for Gen Z clothes is inevitable ….accordingly now we have launched our “Ethleisure Collection”, merely a multifunction denim that may use as formal put on & on the identical time offer you athletic freedom & climate pleasant properties.
What are the three key developments by Kassim within the present yr . Do you imagine these are seasonal or long run?
We’re at all times imagine in long run developments however on the identical time following the market requirement and traits.
- We’re striving to cowl most of our manufacturing capability with apart from Virgin cotton that can embrace recycle or natural, Zero Cotton Denim, Biodegradable denim & so on.
- As we all know the world is shortly altering and difficult the denim trade to shortly adapt to it, now we have just lately be part of palms with Invista and developed collection of articles through the use of Lycra-Adaptive so Denim shopper can have unparalleled sporting expertise with most closely fits that can present shaping and compression, a second pores and skin impact.
- We imagine that Each Fade Has A Story. By partnering with Cleankore and Archroma, Kassim now has a brand new classic wanting black garment that’s not solely totally sustainable but in addition efficient in saving water, chemical compounds, power and manufacturing time. In keeping with Archroma’s in-house influence calculator One Method, this new resolution eliminates the necessity for potassium permanganate spray, thus avoiding the yellow forged that the chemical compounds may give on black jeans. Merchandise may also be laser-finished, and thus obtain low EIM scores, utilizing Jeanologia’s ranking system
Pakistan has been a vital participant within the world denim market. Do you foresee its affect growing within the coming yr?
Sure, completely! Pakistani industries have been enjoying a significant position in world denim market & the rationale for our success is capability and functionality. We’re outfitted with all obligatory instruments like newest machines and uncooked materials and have sufficient capability to cater the requirement of market. Though, market is at the moment unstable attributable to political tensions & recession in world however we hope that after the world will likely be again on monitor once more, Pakistani industries will develop additional & present their significance on the world map.
Your development plans for 2023 ?
Agility of the availability chain stays one of many key driving pressure in our steady growth so with a view to turn out to be totally captive in yarn, now we have established a cutting-edge spinning unit which is able to guarantee the availability of premium and worth added yarns in least attainable time & we even have additional growth plans of our spinning unit for 2023.
Additional as part of our power & emission administration technique, now we have put in cutting-edge photo voltaic power system at our facility to get rid of gasoline dependency. It’s at the moment producing 3.2 megawatt of inexperienced power & our goal is to extend it additional in future till our complete manufacturing facility switches on solar energy which is able to assist us to considerably cut back the carbon footprint.
One other undertaking of water recycling is in line and anticipated to finish by 2023 and after its completion we are going to capable of make 50% of our waste water reusable.
For extra particulars on newest from Kassim , contact – Imtiaz@kassimdenim.com